On Thursday, March 18, I will interview Carma Spence-Pothitt, coach, author and web ace, about her new ebook Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them!
In this guest post, Carma reveals the worst of those five deadly website (and blogsite) mistakes. Join us Thursday to hear the rest!
Do you know why your website exists? Do you know what goals you want it to accomplish? If not, how can you know if your website is effective or not?
So you’ve decided to launch a blog! Maybe my post on how a blog can boost your coaching business visibility convinced you. What are the first things you should be thinking about?
Choose Your Market
You’re about to commit to a long term strategy for marketing your coaching business. You will pour a lot of passion and brilliance into it. The best way to make sure all that energy doesn’t go to waste is to choose a viable coaching market to focus on, BEFORE you start planning your blog.
Think about it. The reason blogs are such powerful visibility builders is that they SHOW your market that you have valuable solutions to their most important problems. For your blog to bring you clients, the solutions you write about need to:
Lately, lots of coaches are asking me:
- Should I start a blog?
- How will it help me build my coaching business?
- How can a blog be more effective at attracting ideal clients than my coaching website?
All good questions we’ll explore here. First…
What is a blog?
There are many kinds of blogs. Some people create hobby-type blogs to post their musings or recommendations. Many bloggers offer political commentary. And, blogging has emerged as a powerful way to establish visibility and credibility with business prospects.
After you’ve poured hard work and dollars into your coaching website, the last thing you want is for your website to sit there collecting cyber-dust. You want your site working for your coaching business all the time – pre-qualifying prospects, developing relationships with new leads, and possibly, selling your products and services.
Is your coaching website doing that for you?
Pull up your website (or if you’re starting on yours now, take note), and run through this checklist to see if your site needs a makeover.
1. Does your home page do these things?
Clearly identify and pre-qualify your target market.
When you address your niche market directly on your website, they feel like they have arrived home. If you’re leaving your website generic, hoping to address everyone, or if you have a broad coaching market, your site will be much less effective as a marketing tool and slow your success.
Do coaching prospects find what they’re looking for when they land on your site? Is your leads-list growing consistently to bring you a steady stream of ideal coaching clients? Not yet? It’s time to get your website working for you!
Websites don’t work alone. Traffic must be driven to them. Visitors find you through visibility builders — networking, public speaking, group work, blogs, social networking, articles posted in journals or directories and incoming links. If your coaching market is unique enough or what you’re offering is in high demand, search engine optimization (SEO) or pay-per-click methods may send lots of visitors to you.
Ongoing visibility building puts you in contact with thousands of people in your niche market. If your message is compelling, some of those people will visit your site.
Be ready for them! Design your website to:
– Raise awareness about your offerings.
– Engender trust through credibility.
– And, sell your products and coaching programs.
Most people will need to know a bit about you before they buy from you. But you don’t have time to build a private relationship with everyone initially. Your website can be like a virtual reception line keeping connections warm and growing.