How to Create a High Ticket Coaching Package

Is it time for you to have your own high ticket coaching package? If you prefer to work with clients at a deep level, but want to move on from classic one to one coaching into long term group coaching, then you’re ready to create a bundled program your clients will love! And why not significantly amp up your profits while you’re at it?

Go for high quality, high impact time with your clients. But be sure to play to your strengths while also considering what people in your market really want. Some markets will be too busy for individual calls and prefer live events at an exciting destination where they can tack on vacation time. Some markets will want more “hand holding”, so you’ll want to load on opportunities for both group and private support.

Bundle Together Lots of Goodies

It’s really “anything goes” when it comes to designing your high ticket coaching package so feel free to get really creative as long as you know it will please you and your market. Here are a few tried and true features you can mix and match.

Keep in mind, what makes a program worth the big ticket price is proximity to you and in depth experiences.

Create a High Ticket Coaching PackageGroup calls — Offer one type or a combination of group coaching, mentoring, educational teleseminars, and/or mastermind calls.

Small group support —Break your larger group into sub-groups with mini-masterminds or monthly or weekly accountability buddies.

Private coaching by phone — Include 1:1 sessions of any length that are pre-scheduled or set “open coaching” time periods on a first-come-first-serve basis.

Live events — These could be private or group half-day or full-day intensives or retreats.

Online connection — Provide some sort of low touch venue for members in your group to connect, ask questions, share wins and challenges, such as private social networks or Q&A forums.

Create a Mastermind Group for Your Coaching Market

If you are only offering one to one coaching right now, this is the year to diversify your revenue streams. Your own Mastermind group is the easiest new program to offer. It’s a lower cost option for prospects to engage with you, and it will help you get off the money for time treadmill. As well as being a great stand alone program, a Mastermind group can be a great upsell or follow on program to a freebie, workshop or ebook.

7 Steps to Your Own Coaching Products, Part 3

This series covers seven steps to innovating, designing and launching your own information products:

  1. Tune into Your Niche Market
  2. Leverage Your Product Funnel
  3. Outline Your Coaching Product
  4. Map Out a Project Plan
  5. Create Your Product
  6. Create Your Marketing Campaign
  7. Get Set to Deliver

Part 1 talks about the first three steps. Steps 4 and 5 are covered in Part 2. Here’s the scoop on 6 and 7 (plus a bonus step).

7 Steps to Your Own Coaching Products, Part 2

In Part 1 of this series, I outlined seven steps to innovating, designing and launching your own information products:

  1. Tune into Your Niche Market
  2. Leverage Your Product Funnel
  3. Outline Your Coaching Product
  4. Map Out a Project Plan
  5. Create Your Product
  6. Create Your Marketing Campaign
  7. Get Set to Deliver

The first three steps are covered in Part 1. Here’s the scoop on steps 4 and 5. I’ll cover steps 6 and 7 in Part 3.