How To Reach Thousands of New Clients with Joint Ventures

This is a guest blog post by my friend — Max Simon, founder of Big Vision Business.

I felt embarrassed and small.

I was at this well-known business conference talking to big name people about my business and the kinds of projects I was involved with… and I had “list shame”.

Everyone around me had 10,000, 20,000, or even 50,000 person mailing lists of people they could speak to on a weekly basis.

… And I had less than 1,200.

I felt embarrassed and small like my work in the world was not important or meaningful. As a result, I did not show up as powerfully or engage as fully as I knew possible.

After that conference, that was when I made the unwavering decision to build a bigger following so that I could interact with the people I respected and admired.

Unfortunately, I had no idea how to attract more people to be a part of my tribe… and most of the internet marketing strategies like buying traffic (and other complicated stuff like that) seemed too challenging to figure out.

Joint Ventures will help your business reach the masses

That’s when I discovered a strategy called “Joint Ventures”… which is when you inspire other people to endorse you and promote your programs to their big list of followers.

… Which in turn builds your email list with perfectly aligned people who are hungry for what you’re doing (and want to buy).

So over the last few years, I devoted myself to learning EVERYTHING you would ever need to know about doing joint ventures and working with partners… and today, I’m thrilled to say that “I no longer have list shame.”

Plus I’ve been able to build a 7-figure business that truly is making a huge impact in the world and allowing me to work with incredible people who I can truly help.

So today, I’d like to share with you the 3 important “Partnership Secrets” to learning how to master joint ventures so you can achieve the same kind of powerful results no matter how far along you are in your business right now.

Which Coach Archetype are You?

We know this: mindset and action are the make or break factors in our success on any given day. The trick to doing well while you do good for the world is a continual improvement of both.

A fun way to evolve and thrive in business is to pay attention to the archetypes — day to day pattern of thoughts and behaviors — you employ. Here are 4 archetypes I see in myself and other service entrepreneurs such as coaches. See if you recognize your current default archetype among these.

The 4 Archetypes

brave hearted coach

  1. The Perpetual Student is driven by scarcity to grab each new shiny program, but failing to implement much, falls into overwhelm and paralysis from over -consumption (the in breath) without execution (the out breath).
  2. The Perfectionist agonizes and second guesses minute behind-the-scenes details holding back from connecting their offers to their target audience and postponing the results they most want.
  3. The Hasty Executive  is fast to action on every idea, but hasn’t thought through what their audience really wants or how they’ll monetize their offers.
  4. The Brave Heart – is 100% committed to their own success raising courage to implement what they learn even through fear and knowing the value of mistakes. Because they value their time and think through the pathway to the results they want, they reap more rewards, both in joy and income.

Got Dropbox? My New Favorite Online Tool

Most of the time online tools come with hassles. It’s a lesser of evils sort of thing. Dropbox, my new favorite online tool, makes me smile because there are no bugs, no confusion and nothing to buy. Good on you Dropbox creators!Dropbox

Dropbox is a place to put all your electronic stuff – files, folders, photos – “in the cloud” so you can access it from all your various devices – computer, iPad and smart phone. Plus, you can give instant access to anyone else you choose.

Let’s say you’ve got a new coaching client in New Zealand, and you want an easy way to get your welcome packet back and forth that’s secure. You set up a new folder with the docs, share it only with your client, then invite your client to open the docs, complete them and save them there on Dropbox. No downloading, printing or faxing. And it’s safe and secure.

Or, what if you want everyone on your team to be able to access a bunch of graphics anytime they need them? Set up the folder on Dropbox, load in the graphics and invite your team to share the folder. They can download what they need when they need it.

How Many People Open Your Emails?

This is a guest post by my friend and colleague, Linda Claire Puig, 6-Figure Newsletter and Email Marketing Expert.

How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too.

You might be wondering: Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?

Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know: Your open rate isn’t really your open rate.

As a measurement, the open rate is highly unreliable, imprecise and inadequate. To show you why that is, I have to explain a little about how open rates are calculated and tracked. The open rate is actually a ratio calculated as the number of people who opened your email divided by the total number of emails that were successfully delivered to your list.

Email marketing software automatically adds a tiny, invisible image to each email delivered. When this invisible image is called to show up (invisibly) from the server where it lives, that tracks the email as being opened.

But this number is skewed — perhaps significantly — by what are known as “image blockers.” More and more people use web mail providers (such as Gmail or Yahoo) or applications (such as Outlook) that allow users to decide whether to view their emails with the images turned on or off.

When you see things showing up in your email with all the images turned off, that’s what’s happening: you have a setting somewhere that is saying “Ask me first if I want to see images.” Your images are “disabled” until you click to “enable” them. So…

Is it Time for You to Build a Team?

I’m going to give it to you straight up here… unless a few clients and a bit of income is all you want; it’s not a smart move to do everything for your biz yourself. In fact, it keeps you from success.

Let me own up… in my first years as a coach I did everything myself except for web design. Not only did it postpone my financial success, but worse, it kept me in the “I can’t afford it” mindset which bled into my ability to attract ideal clients. It’s a Catch 22.

multi-tasking-business-owner-rhonda-hess-prosperous-coachAs soon as I upgraded my mindset and hired assistants, I also upgraded my income significantly. I have the greatest creative team – four people who free me up for more meaningful experiences in my biz. I no longer work for money, my money works for me.

Don’t fool yourself by thinking you don’t care about money, if you allow not having enough money to hold you back from what you want! It’s such a set up!

The saddest words I hear from entrepreneurs are “I can’t afford it.” When you focus your precious time only on the things that attract great clients, you always have the money to afford whatever “it” is.

Get worthy. Invest in your own success. If you do not, neither will your prospects. Believe me, if you come from a poverty mindset, so will your clients – and then guess who isn’t enrolling enough clients to thrive? You.

How do you know if it’s time to hire an assistant?

The signs are crystal clear:

Use the Wheel of Life for Your Coaching Business

Remember the Wheel of Life? You might have used this classic coaching tool with your clients, but have you ever thought of creating one for your business? Most entrepreneurs struggle to keep all the balls in the air at once. The Wheel of Life can help.

To set up the sections of your wheel, name the aspects of your business that deserve consistent attention. Be honest with yourself. Don’t leave an activity off your wheel because you find it scary or unpleasant. Your wheel should cover at least these eight aspects (though your language may vary):

Wheel of Life for Your Coaching Business

 

Building Awareness

To build brand awareness, get “out there” frequently through various channels – networking, social networking, speaking, connect calls – wherever your target audience gathers. Create a buzz, and an assurance that you’re here to stay.

Connecting

Connect one-to-one or one-to-many with individuals in your target audience, and with spheres of influence. Get to know and understand them, create trust while you grow your list.