Coaches often ask me: “Is this a good coaching niche?” What they really want to know is — will focusing my energy this way repay me with a consistent flow of clients who are willing to invest? That’s the 6-figure question.
First, do you really need a coaching niche?
Ultimately, there are three reasons to niche: ease, reach and profitability. We choose a niche so we can market less, earn more and help more people transform.
If your intention is to build a solid long-term coaching business that you can rely on for a satisfying income, it’s worth it to choose a smart niche now before you invest time, money and energy on your branding and marketing.
A smart niche helps you:
- Quickly become a coach in high demand through momentum.
- Leverage your efforts and concentrate your message, instead of being all over the place.
- Make a bigger impact and command higher fees.
Test the viability of your current coaching niche with these powerful questions.
Whether you’re a life coach, business coach, wellness coach, career coach or any other kind of change agent, you need smart affordable online tools and systems to run a successful business. It’s tempting to purchase systems you may use someday, but that can run your monthly costs up high and pull your profits down. So, how do you know which are best for where you are in your coaching business right now?
I like to run a lean business and fully leverage the systems I pay for while also utilizing free or shareware solutions wherever I can. I wanted you to know about the tried and true online tools that I use. Here they are in 3 categories:
- Paid services all coaches need
- Services to grow into
- Free and useful
I know… the idea of business planning gets a big groan from most entrepreneurs. What I know for sure is that coaches who do some planning usually do better financially than those who don’t. My first big profit year came for me the first year I planned my business.
Start with a discovery process. The result is a solid jumping-off-place for a more fun and profitable year.
Powerful Questions to Ask Yourself
1. What are your personal goals for the year?
- What is your theme for this year? It could be about the phase of your business or about a mindset you want to cultivate. Mine for this year is EASE.
- What are the best times for your vacations? Always get family and me-time into your calendar first. I like to plan 3 weeks off at a time, even if some of it is stay-at-home time.
- How do you want your work time to flow? For me, Mondays – Wednesdays are open for clients and consults. Thursdays are for business development. I’m off Friday, Saturday and Sunday!
My computer consultant was at my office recently optimizing my Mac. Opening up my email, he said: “OMG, your inbox is clean!” Then he looked around my office. “Are you really this organized?” I am. And it saves me so much time and hassle while I easily focus in on the things that pay off.
You can do this too and it’s worth it.
Stuff is distracting. If your office and inbox are overflowing and you don’t like it any more, keep it clean with these five smart moves:
This is a guest post by my friend and newsletter expert, Linda Claire Puig
There are two kinds of marketing strategies: active and passive. Active strategies are things like speaking (and selling) or picking up the phone to call a prospective client.
Newsletters and other keep-in-touch strategies fall into the “passive” category. However, they are far from passive in the powerful ways that they can help you increase your income.
Here are five ways that newsletters help make you money:
Front & Center
A newsletter keeps you in front of people. Not everyone is ready to hire you on the spot. Not everyone needs your services this minute. But when they are ready, when they have a pressing need for what you offer and your newsletter shows up in their inbox or mailbox, you’ll be the one to get the call, not someone who’s dropped off their radar.
Why do some coaches and consultants fill up their programs with ideal clients in just a few months, while others struggle to get just one client? I’ve been studying this a long time. The answer to this mystery isn’t what you might think…
- It’s certainly not that they are more skillful.
- It’s not that they have a slicker website or more experience marketing.
- And it’s not certifications or advanced degrees.
It’s that they play a powerful inner game.