Coaches are more business savvy than they used to be. Now, every coach knows that when you land a smart coaching niche, all the doors of opportunity open up and prosperity flows in. It solves so many problems:
- It’s easier to enroll clients without being salesy.
- It clues you in about how to connect with future clients.
- With many niches, you can charge more and clients will stay longer.
- You can move beyond your region into international coaching.
- All your efforts can be leveraged for a bigger impact and result.
And, if you choose wisely, you quickly become a coach in high demand. That means you earn more, coach more, and marketless. That’s the way I like to do it.
Are you intimidated by the idea of writing your own freebies, marketing emails, and web content?
I used to find those daunting too until I learned the root of ace marketing copy: write to intrigue rather than impress.
When you want to inspire potential coaching clients to take the next step with you, aim to build a relationship and raise curiosity first. Take the spotlight off of you and your coaching “technology” and place it on your target audience.
Here are six more tried and true copy writing tips that will help you write in a way that’s both authentic and effective:
#1 Write like you speak
Sometimes it’s a smarter move to say ‘NO’ to a new client or opportunity.
But how do you know when to say ‘yes’ and when to say ‘no’? And, what’s the difference between a good opportunity and the RIGHT opportunity for you?
The right opportunities will align with:
- Your values and strengths.
- Your work-style preferences.
- Your business model and vision.
Factor those things into a set of “success criteria” as a way to filter out your best opportunities before you commit.
Have you ever felt like your potential clients are giving you a mixed message? They grab up all your free stuff — your irresistible offers, free discovery sessions, articles and other goodies — but too few hire you, buy your products, or enroll in your programs.
It’s clear they need help. They seem to be attracted to you and your message. So what’s missing?
They aren’t properly motivated to invest in what you’re offering. All 5 of these things must be aligned for your prospect to say YES to you!
1. They truly want the outcome you’ll help them reach.
Are you speaking clearly to exactly what they most want? This is easy if you’ve niched to a unique target audience. If you’re selling what you do — coaching — you’ve failed to provide a link to an outcome they want. Draw out of your prospects the specific tangible and emotional outcomes they most want, then speak to how your coaching or program helps them get there. A set of powerful questions asked during enrollment helps them tap into what they really want with all of their heart.
The secret is to enrolling more coaching clients is surprising. Don’t coach them in the discovery session.
Many coaches find their prospective clients walk away from a sample coaching session feeling “done”. It may be because a sample session is oriented around selling coaching rather than attracting the individual to what they already know they want — the vision of their ideal future.
If you want to transform your ability to enroll new clients, engage them in their own story and vision. Help them feel the gap between where they are now and where they want to be. Then tell them how you can help them close that gap.
What’s better than a new client? A repeat client.
It may seem strange to look at it this way… whereas new clients come at a cost, including the time and energy it takes to market and set them up, repeat clients are cost-free. You’ve already built rapport and results. You already know their strengths and opportunities.
I’m lucky that most of my clients come back repeatedly for more support and I’ve designed my business to make it an easy choice for them.
Are you doing all you can to bring your clients back to you for more?
3 Simple Steps = More Repeat Clients
1. Make it a part of your business model.
Design a natural flow with all your programs that drives clients to your next step. Create a funnel or pyramid of programs where the first one builds to the next.