Whether you’re a life coach, business coach, wellness coach, career coach or any other kind of change agent, you need smart affordable online tools and systems to run a successful business. It’s tempting to purchase systems you may use someday, but that can run your monthly costs up high and pull your profits down. So, how do you know which are best for where you are in your coaching business right now?
I like to run a lean business and fully leverage the systems I pay for while also utilizing free or shareware solutions wherever I can. I wanted you to know about the tried and true online tools that I use. Here they are in 3 categories:
- Paid services all coaches need
- Services to grow into
- Free and useful
I’ve been doing a lot of website reviews for coaches and consultants lately. Many are squeamish about the idea of putting their face prominently on their website. Yeah, I tried to dodge that early on too. But I came around and here’s why it’s a good idea for all service providers…
You are the face of your business and your face speaks miles about you. Your future clients want to see you before they engage with you. What would it say about you if you weren’t there to greet them when they arrive on your Home page?
But don’t worry. This isn’t about the popular notion of good looks. What matters is that your core essence comes through. Your ideal clients will see it and respond positively. Here’s how to help yourself show up for the camera and get a great set of shots:
7 Insider Tips for Great Headshots
#1 Be sure to get really good sleep, eat well, and drink lots of water the week before your shoot.
Remember the Wheel of Life? You might have used this classic coaching tool with your clients, but have you ever thought of creating one for your business? Most entrepreneurs struggle to keep all the balls in the air at once. The Wheel of Life can help.
To set up the sections of your wheel, name the aspects of your business that deserve consistent attention. Be honest with yourself. Don’t leave an activity off your wheel because you find it scary or unpleasant. Your wheel should cover at least these eight aspects (though your language may vary):
To build brand awareness, get “out there” frequently through various channels – networking, social networking, speaking, connect calls – wherever your target audience gathers. Create a buzz, and an assurance that you’re here to stay.
Connect one-to-one or one-to-many with individuals in your target audience, and with spheres of influence. Get to know and understand them, create trust while you grow your list.
Influence is a new watchword in the world of client attraction. It turns out that being influential is not about knowing it all, having all the answers or being right. It starts with getting meaningful conversations going with the people you serve. Coaches are good at this, so I invite you to apply this with your niche market for 90 days and see what happens.
Recently, a company called ThoughtLead offered “the shortest marketing conference ever”. The Influencer Project featured 60 thought leaders who offered sixty seconds worth of their best advice on how to increase your influence online. I’m impressed with the creative way that ThoughtLead offered value, started a meaningful conversation and built more influence with their market.
Six Tips to Build Influence With Your Coaching Niche
Here are six influence tips that you might not have thought of before. The first two are social media tips. The last four tips have a common theme weaving through them. Did you catch it?
This is Part 2 of my series on do-it-yourself promotion for your coaching blog. Part 1 talks about a classic blogger’s technique – getting your writing onto other sites where your market gathers, and pointing them back to your blog from there.
This post is about leveraging your social networking presence. If you are already using online social networks (like Facebook, LinkedIn or Twitter) in your coaching business, you have a blog promotion platform with powerful potential.
If you’re not using social networking in your business yet, don’t worry. Part 3 of this series will talk about some simple moves you can make to leverage your presence on the Web outside of the social networking sites.
Use Your Networks
Social networking and blogging are perfect complements. Both are interactive and frequently updated, creating a virtual conversation that can draw your audience in and engage their attention. Because their user communities are enormous and enthusiastic, the major social networks offer unmatched opportunities to expand your blog’s reach.
If you are actively using social networking in your coaching business, promoting your blog through your favorite social networks will come naturally. Be sure to touch these bases: