How To Reach Thousands of New Clients with Joint Ventures

This is a guest blog post by my friend — Max Simon, founder of Big Vision Business.

I felt embarrassed and small.

I was at this well-known business conference talking to big name people about my business and the kinds of projects I was involved with… and I had “list shame”.

Everyone around me had 10,000, 20,000, or even 50,000 person mailing lists of people they could speak to on a weekly basis.

… And I had less than 1,200.

I felt embarrassed and small like my work in the world was not important or meaningful. As a result, I did not show up as powerfully or engage as fully as I knew possible.

After that conference, that was when I made the unwavering decision to build a bigger following so that I could interact with the people I respected and admired.

Unfortunately, I had no idea how to attract more people to be a part of my tribe… and most of the internet marketing strategies like buying traffic (and other complicated stuff like that) seemed too challenging to figure out.

Joint Ventures will help your business reach the masses

That’s when I discovered a strategy called “Joint Ventures”… which is when you inspire other people to endorse you and promote your programs to their big list of followers.

… Which in turn builds your email list with perfectly aligned people who are hungry for what you’re doing (and want to buy).

So over the last few years, I devoted myself to learning EVERYTHING you would ever need to know about doing joint ventures and working with partners… and today, I’m thrilled to say that “I no longer have list shame.”

Plus I’ve been able to build a 7-figure business that truly is making a huge impact in the world and allowing me to work with incredible people who I can truly help.

So today, I’d like to share with you the 3 important “Partnership Secrets” to learning how to master joint ventures so you can achieve the same kind of powerful results no matter how far along you are in your business right now.

How Many People Open Your Emails?

This is a guest post by my friend and colleague, Linda Claire Puig, 6-Figure Newsletter and Email Marketing Expert.

How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too.

You might be wondering: Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?

Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know: Your open rate isn’t really your open rate.

As a measurement, the open rate is highly unreliable, imprecise and inadequate. To show you why that is, I have to explain a little about how open rates are calculated and tracked. The open rate is actually a ratio calculated as the number of people who opened your email divided by the total number of emails that were successfully delivered to your list.

Email marketing software automatically adds a tiny, invisible image to each email delivered. When this invisible image is called to show up (invisibly) from the server where it lives, that tracks the email as being opened.

But this number is skewed — perhaps significantly — by what are known as “image blockers.” More and more people use web mail providers (such as Gmail or Yahoo) or applications (such as Outlook) that allow users to decide whether to view their emails with the images turned on or off.

When you see things showing up in your email with all the images turned off, that’s what’s happening: you have a setting somewhere that is saying “Ask me first if I want to see images.” Your images are “disabled” until you click to “enable” them. So…

4 Keys to Creating Results-Getting Emails For a Small Mailing List – by Milana Leshinsky

This is a guest blog post by my friend and colleague — the “MEGA Coach” Milana Leshinsky.

If you’ve been doing business online for more than a week, you probably already heard this very common expression: “money is in the list.” True, the more people you have on your mailing list, the more people will read your e-mails, and the more products and programs you will sell.

But did you know that even people with thousands of subscribers may still be struggling financially?

That’s because the secret is not in the SIZE of your list, but in the QUALITY of your communication with your subscribers. Yes, it’s certainly easier with a bigger list. But until you master these 4 critical keys of communicating with your list, you may find yourself struggling for cash and clients regardless of how big it is.

Here are the 4 secrets to creating great results with your small mailing list:

1. Relevance

Starting with the subject line and ending with the P.S., your e-mails must be highly relevant to your subscribers. In order to send highly relevant emails to your small mailing list, you need to know what their biggest challenges are. For this reason I highly recommend sending out a survey and reading results carefully. One of the big reasons people unsubscribe or ignore e-mails is because they’re not relevant to their biggest challenges, goals, and dreams. As Dan Kennedy once said, you must enter the conversation already happening in their mind!

3 Little Website Tips with Big Impact for Coaches

When you’re in business for yourself, it’s easy to forget about improvements and keep doing the same thing even if it’s not working. But improvements don’t have to take a lot of time or money. It’s almost always a series of small shifts that creates a big difference in results.

For example, take your website… most people pop up a coaching website and forget about it except to feel frustrated that they invested all that time and money for nothing. It’s not doing what they wish it would do – building a robust list of fans and enrolling new clients. Rather than waste it and regret it, leverage it! Make specific small tweaks that bring you big results.

Target. Connect. Convert

Every website’s goal is to target an audience, connect with them through relevance and trust, and then “convert” them into fans and clients. But that process has to be planned into the site. A simple online brochure can’t convert unless you personally point people to the site yourself.

These 3 little tips will tip the scales in your favor:

#1 Make sure your website feels like home to your target audience.

Instead of making your website be all about you and coaching, focus in on the tangible outcomes your target audience knows they urgently want, and the specific challenges they face while trying to get there. Show them that your services are the bridge that will take them where they most want to go.

Your tagline, benefit statement, title of your freebie, articles, marketing copy… even your About page should be highly relevant to the people you serve. Relevance is how they decide whether to stick on your site, opt-in, and engage with you or… never come back.

Is Your Website Freebie Hot or Not?

I’ve launched a lot of websites. Sorry to say, several were duds. But I learned a lot from those duds, and now my website continually transforms web visitors into clients for me.

While I was failing my way to success, I discovered the #1 most important part of a website – the freebie (also called a “pink spoon”). This is the immediately downloadable free offer you have in your opt-in box on your home page.

What’s that you say? You don’t have one? Or… it’s not building your list fast enough? You’re not alone. I review a lot of coach’s websites for them and the free offer is often buried somewhere, or it seriously lacks pizzazz! That means it’s not doing the work it could of bringing you pre-qualified clients.

If you want to continually transform your web visitors into fans and your fans into clients, put up a free offer that’s irresistible. You’ll be amazed at the difference it makes.

Here’s how to tell if you’re on the right track with your freebie.

Assess the Sizzle of Your Freebie and Opt-in

Before you begin, open a browser to your website. (If you don’t have one yet, open the site where you were last compelled to opt in.) Make the size of your browser about the size of an average laptop. Now, without scrolling, look at what you see as if YOU were your target audience. Give yourself the points only if you can say YES to each question, then total the points and score yourself. Here we go…

Discover Your Signature Difference – by Shawn Driscoll

This is a guest post by my friend and colleague, Shawn Driscoll, “The Trailblazer’s Coach”.

In a crowded marketplace everyone is looking for a way to get noticed.  I think one of the great paradoxes we’re all living with (and through) is that the more connected we become the more difficult it is to truly connect with others and be heard.

You could try and get noticed by being louder than others, or by connecting more frequently, but that may push people away rather than draw them in.  You could play with the latest marketing tactic or trick to catch attention—albeit fleeting.  Or perhaps take on a catch persona or put on a ‘show’.  But eventually those get lost in a sea of sameness too.

Here’s what I think.  I think the best way to stand out is to be yourself—to find your own Signature approach or way of working (and being) and claim that.  Signature is about fully being yourself and amplifying the elements that make you memorable and distinctive.  No marketing tricks or persona’s needed.

Signature is: