Are you intimidated by the idea of writing your own freebies, marketing emails, and web content?
I used to find those daunting too until I learned the root of ace marketing copy: write to intrigue rather than impress.
When you want to inspire potential coaching clients to take the next step with you, aim to build a relationship and raise curiosity first. Take the spotlight off of you and your coaching “technology” and place it on your target audience.
Here are six more tried and true copy writing tips that will help you write in a way that’s both authentic and effective:
#1 Write like you speak
Whether you’re a life coach, business coach, wellness coach, career coach or any other kind of change agent, you need smart affordable online tools and systems to run a successful business. It’s tempting to purchase systems you may use someday, but that can run your monthly costs up high and pull your profits down. So, how do you know which are best for where you are in your coaching business right now?
I like to run a lean business and fully leverage the systems I pay for while also utilizing free or shareware solutions wherever I can. I wanted you to know about the tried and true online tools that I use. Here they are in 3 categories:
- Paid services all coaches need
- Services to grow into
- Free and useful
In the online marketing world, 6 seconds is a long time. When we surf the Internet or click a link we impatiently look for immediate relevance or we’re outta there and likely never to come back.
That means your website has to make a connection with your target audience super fast! You’d be surprised how easy it is to do this.
What’s in it for Me?
That’s the key question on the minds of your web visitors.
So if you want to…
- make a great first impression
- build your list of subscribers
- sell programs online, and
- create fans that consistently turn into clients
…your website needs to be written and laid out to do that for you.
When you’re a solopreneur — coach, consultant or other service provider — the biggest limiter of your income is your time. We all only have so much, and who wants to give it all to their business? Having more time to enjoy life is one of the big reasons I’m working for myself. You too?
If you want to make a six figure plus income, it’s critical to leverage your time and move beyond one-to-one coaching or time for money services. The easiest way to scale up, boost income and serve more people without working more hours is to create “passive” income streams.
Passive income is generated from a product or subscription-based program that you create once but can sell anytime to unlimited clients and deliver automatically. Your time isn’t caught up in live delivery. It’s the best way to get off the money for time treadmill.
This is a guest post by my friend and newsletter expert, Linda Claire Puig
There are two kinds of marketing strategies: active and passive. Active strategies are things like speaking (and selling) or picking up the phone to call a prospective client.
Newsletters and other keep-in-touch strategies fall into the “passive” category. However, they are far from passive in the powerful ways that they can help you increase your income.
Here are five ways that newsletters help make you money:
Front & Center
A newsletter keeps you in front of people. Not everyone is ready to hire you on the spot. Not everyone needs your services this minute. But when they are ready, when they have a pressing need for what you offer and your newsletter shows up in their inbox or mailbox, you’ll be the one to get the call, not someone who’s dropped off their radar.
The best way to attract clients shifted dramatically when social networks sprang up and became massively popular. People started sorting themselves into sub-sub-groups based on messages that attract them, and filtering out everything else. It’s changed how our potential clients focus their attention, form alliances and make buying decisions.
Seth Godin’s game changing book Tribes talks about these groups and urges entrepreneurs to become leaders of a tribe.
What does this game change mean to you? If you want to do well financially while you do good in the world, it’s more important than ever before to stand out in the crowd of service providers and stand up for a unique “tribe” of your own which means choosing a viable coaching niche. You can do this!
Don’t get me wrong, I’m not saying that you have to be a social networking expert to attract clients steadily. I’m saying that the phenomenon of social networks has changed the way people are attracted to mentors and professional resources. It’s reduced the effectiveness of standard selling and marketing techniques.
Responding to the Sea Change
Leading coaches, consultants and trainers have felt this sea change, and have been making shifts in the way they attract clients.
I encourage you to follow suit. Stop trying to convince people to buy your coaching, consulting and training. Instead, show your tribe (also called a coaching niche, target market or target audience) that you understand them and can help them get where they most want to go right now.
If your message is specific and hits the mark, they will follow you, refer other like-minded people to you, and help you raise your star while doing what you love.