Coaches are taught to choose a coaching niche based on what we are passionate about. That approach to niching speaks to us, because we’re people of the heart. We tend to think that if we follow our true purpose, the money part will take care of itself.
Then there’s the real world of business. Coaches make money by selling a service. Like every other business, we have to get in front of people who don’t already know us, and show them that we offer something they are willing to pay for.
Nearly all of us start out thinking we know how to do that, and nearly all of us get humbled when it turns out not to be so easy. It turns out, the money part doesn’t take care of itself.
I’m all about passion, believe me. I completely endorse you following your purpose. But following your purpose is not the whole story – because it’s all about you. It leaves out your tribe.
So, what if you were to look at the whole topic of your niche from the point of view of the people you serve? From that angle, the question is –
What coaching niche would bring you a steady stream of ideal clients?
What coaching niche would connect so powerfully with what your tribe really wants that they would line up to work with you? Either your niche has that potential or it doesn’t. If it doesn’t, you have to ask yourself how you are going to take care of the money part.
Test Your Niche
How do you know if your niche has that potential? Try this quick test. Rate your niche on a scale of 1-10 (10 being best) for the following four questions: