This article is by go-to book publishing expert, John Eggen, of Mission Marketing Mentors.
Did you realize that the moment you decide to write a book, you can begin to leverage the idea to attract new clients and revenue?
Here are 3 ultra-simple ways to earn up to $150,000 from your book (BEFORE it’s even published).
1. Turn Every Email You Send into a Client Magnet
- Create an email signature line that announces you are authoring a book.
- Then place the title in the signature line for your emails using these exact words: “Author of the forthcoming book, (insert your title and subtitle here).”
It’s a good question.
Once I would have said “no”. Fresh out of coaching school in 1997, I was a purist and believed a coach has to be in real time connection with their client for coaching to be effective.
Now, 15 years into coaching, I’d say “yes” as one of several ways you effect change with clients. Sometimes small incremental shifts have a huge impact. Those kinds of shifts are absolutely possible through online coaching.
Think of it this way, have you ever read a passage in a book that transformed your thinking? Then you know that a powerful question or message can do the same thing online.
There is one caveat…
You can learn a lot by seeing how other business owners are doing things, not to compare yourself to them, but to catalyze your own ideas. What’s behind the decisions entrepreneurs make? What kind of technology are they using? And how do they plan to serve their target audience?
I’m pulling back the curtain so you can have a peek at what we’ve been up to at Prosperous Coach. It’s BIG!
First, a word about continuous improvement. I don’t know about you, but almost as soon as I write a blog or launch a new program, I have better ideas. I hear from my clients what’s confusing, overwhelming or stopping them. And then I figure out how to help them solve those problems and streamline things for them.
To me that’s all part of service. For you too? A business can’t be in cruise mode forever. Innovation keeps things fresh for you and the people who follow you.
Take a peek at what’s new at Prosperous Coach…
My Coaching Niche Gets a Refinement
You know how the more you work with clients, the more clear you become about who YOUR ideal clients are? I’m making another refinement to the profile of my ideal client…
You see, entrepreneurship really does it for me. It makes me sing, dance a jig and get a high beam smile. So reluctant entrepreneurs — perpetual students, hobbyists or folks who aren’t motivated to do well financially while they do good in the world — won’t want my support unless they are 100% ready to power up.
Most of the time online tools come with hassles. It’s a lesser of evils sort of thing. Dropbox, my new favorite online tool, makes me smile because there are no bugs, no confusion and nothing to buy. Good on you Dropbox creators!
Dropbox is a place to put all your electronic stuff – files, folders, photos – “in the cloud” so you can access it from all your various devices – computer, iPad and smart phone. Plus, you can give instant access to anyone else you choose.
Let’s say you’ve got a new coaching client in New Zealand, and you want an easy way to get your welcome packet back and forth that’s secure. You set up a new folder with the docs, share it only with your client, then invite your client to open the docs, complete them and save them there on Dropbox. No downloading, printing or faxing. And it’s safe and secure.
Or, what if you want everyone on your team to be able to access a bunch of graphics anytime they need them? Set up the folder on Dropbox, load in the graphics and invite your team to share the folder. They can download what they need when they need it.
As the new year approaches I thought it would be fun to share my 3 predictions for what’s in and what’s out for coaches in the coming year.
Webinars Overtake Teleseminars
I’m not saying that teleseminars are out, but webinars are certainly IN! Have you noticed there’s more webinars being offered than ever before? One reason is that social media has raised the desire for visual cues. When I browse through my Facebook news feed, I tend to focus faster on posts with photos, graphics and videos. What about you?
Another reason webinars are gaining popularity is that attendance rates are higher and people enjoy the chat function. When there’s something to follow along and a way to connect, attendees stay longer on calls and multi-task less. And if you’re promoting through webinars, that means more clients and higher income.
A well-done set of power point slides delivered as a pdf handout may accomplish the same thing for a teleseminar. In either case, the quality of the visuals and timing will affect results.
Also, there are new systems for webinars, such as Evergreen Business Systems, which makes distributing webinars so much easier. The replays are more interesting that audio alone.
Of course, the big downside to webinars is the cost of the webinar recording systems like GotoWebinar and the potential for technical difficulties. But, like any 3rd party system, invest in it with intention to use it frequently, which justifies the cost while you get more technically savvy.
Thank you for following my blog. In gratitude for your big heart, your big goals, your courageous actions – I’m sharing some of the tools and support systems that have made this past year so much easier, more joyful and more profitable for me.
#1 My Fabulous Online Business Manager
An online business manager is much, much more than a Virtual Assistant. She keeps me on task, on track and manages all my promotions and projects. She’s always hip to what’s hot and new in marketing, online tools and trends. She streamlines my email, takes care of customer service and keeps all Prosperous Coach web pages, documents and processes up to date. Sorry to say my OBM is booked but you can find a good one too at the link above.
#2 My Ace Webmaster – Nichole Betterley
There are web designers and then the more rare, web MASTER. Nichole is bar none the finest designer/coder. Not only did Nichole make my website beautiful, clean and easy to navigate, she keeps it that way. And when I want to add some new fangled system like Digital Access Pass for my membership programs, or Evergreen Business Systems so I can get webinars out there big time to my market, she digs in and finds the most elegant way to code it so it works like a charm.
#3 Jeff Minnichbach, Freelance Designer
Need a free report laid out professionally. Jeff will make your content look top notch!