Guest post by my friend, Erika Kalmar
Building a big responsive list is key to selling your programs and products.
But the question is – how do you build a big responsive list?
If this is also your challenge – don’t worry, you’re not alone! In fact, the majority of coaches and other service-based entrepreneurs experience this as their #1 obstacle.
Let me share with you my secret tool to massively growing my community – I used this tool to add over 2,000 people the first time and 3,000 the second time I’ve used it. All this, in 14 days each!
Not bad, is it?
The magic tool I’ve used is – organizing giveaway events.
There are many reasons why I think you should add giveaway events to your marketing strategy, no matter where you stand with your business right now:
- It’s free
- You can add a massive number of targeted people to your list in just 14 days or less
This is a Guest Post by my friend and colleague, Milana Leshinsky.
Using a product launch to fill your coaching program is one of the best marketing strategies ever invented! The following are some of my most important key strategies that will help you launch your program successfully. Any time you get away from these principles, your launch results may suffer.
1. Think like a newbie.
Experience can cloud your judgment, and what appears simple to you, maybe a complex idea for others to grasp. So, put yourself in your prospect’s shoes and simplify concepts as if you are talking to a 5th grader.
The best way to attract clients shifted dramatically when social networks sprang up and became massively popular. People started sorting themselves into sub-sub-groups based on messages that attract them, and filtering out everything else. It’s changed how our potential clients focus their attention, form alliances and make buying decisions.
Seth Godin’s game changing book Tribes talks about these groups and urges entrepreneurs to become leaders of a tribe.
What does this game change mean to you? If you want to do well financially while you do good in the world, it’s more important than ever before to stand out in the crowd of service providers and stand up for a unique “tribe” of your own which means choosing a viable coaching niche. You can do this!
Don’t get me wrong, I’m not saying that you have to be a social networking expert to attract clients steadily. I’m saying that the phenomenon of social networks has changed the way people are attracted to mentors and professional resources. It’s reduced the effectiveness of standard selling and marketing techniques.
Responding to the Sea Change
Leading coaches, consultants and trainers have felt this sea change, and have been making shifts in the way they attract clients.
I encourage you to follow suit. Stop trying to convince people to buy your coaching, consulting and training. Instead, show your tribe (also called a coaching niche, target market or target audience) that you understand them and can help them get where they most want to go right now.
If your message is specific and hits the mark, they will follow you, refer other like-minded people to you, and help you raise your star while doing what you love.
You can learn a lot by seeing how other business owners are doing things, not to compare yourself to them, but to catalyze your own ideas. What’s behind the decisions entrepreneurs make? What kind of technology are they using? And how do they plan to serve their target audience?
I’m pulling back the curtain so you can have a peek at what we’ve been up to at Prosperous Coach. It’s BIG!
First, a word about continuous improvement. I don’t know about you, but almost as soon as I write a blog or launch a new program, I have better ideas. I hear from my clients what’s confusing, overwhelming or stopping them. And then I figure out how to help them solve those problems and streamline things for them.
To me that’s all part of service. For you too? A business can’t be in cruise mode forever. Innovation keeps things fresh for you and the people who follow you.
Take a peek at what’s new at Prosperous Coach…
My Coaching Niche Gets a Refinement
You know how the more you work with clients, the more clear you become about who YOUR ideal clients are? I’m making another refinement to the profile of my ideal client…
You see, entrepreneurship really does it for me. It makes me sing, dance a jig and get a high beam smile. So reluctant entrepreneurs — perpetual students, hobbyists or folks who aren’t motivated to do well financially while they do good in the world — won’t want my support unless they are 100% ready to power up.
We know this: mindset and action are the make or break factors in our success on any given day. The trick to doing well while you do good for the world is a continual improvement of both.
A fun way to evolve and thrive in business is to pay attention to the archetypes — day to day pattern of thoughts and behaviors — you employ. Here are 4 archetypes I see in myself and other service entrepreneurs such as coaches. See if you recognize your current default archetype among these.
The 4 Archetypes
- The Perpetual Student is driven by scarcity to grab each new shiny program, but failing to implement much, falls into overwhelm and paralysis from over -consumption (the in breath) without execution (the out breath).
- The Perfectionist agonizes and second guesses minute behind-the-scenes details holding back from connecting their offers to their target audience and postponing the results they most want.
- The Hasty Executive is fast to action on every idea, but hasn’t thought through what their audience really wants or how they’ll monetize their offers.
- The Brave Heart – is 100% committed to their own success raising courage to implement what they learn even through fear and knowing the value of mistakes. Because they value their time and think through the pathway to the results they want, they reap more rewards, both in joy and income.
This is a guest post by my friend and colleague, Linda Claire Puig, 6-Figure Newsletter and Email Marketing Expert.
How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too.
You might be wondering: Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?
Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know: Your open rate isn’t really your open rate.
As a measurement, the open rate is highly unreliable, imprecise and inadequate. To show you why that is, I have to explain a little about how open rates are calculated and tracked. The open rate is actually a ratio calculated as the number of people who opened your email divided by the total number of emails that were successfully delivered to your list.
Email marketing software automatically adds a tiny, invisible image to each email delivered. When this invisible image is called to show up (invisibly) from the server where it lives, that tracks the email as being opened.
But this number is skewed — perhaps significantly — by what are known as “image blockers.” More and more people use web mail providers (such as Gmail or Yahoo) or applications (such as Outlook) that allow users to decide whether to view their emails with the images turned on or off.
When you see things showing up in your email with all the images turned off, that’s what’s happening: you have a setting somewhere that is saying “Ask me first if I want to see images.” Your images are “disabled” until you click to “enable” them. So…