Coaches often ask me: “Is this a good coaching niche?” What they really want to know is — will focusing my energy this way repay me with a consistent flow of clients who are willing to invest? That’s the 6-figure question.
First, do you really need a coaching niche?
Ultimately, there are three reasons to niche: ease, reach and profitability. We choose a niche so we can market less, earn more and help more people transform.
If your intention is to build a solid long-term coaching business that you can rely on for a satisfying income, it’s worth it to choose a smart niche now before you invest time, money and energy on your branding and marketing.
A smart niche helps you:
- Quickly become a coach in high demand through momentum.
- Leverage your efforts and concentrate your message, instead of being all over the place.
- Make a bigger impact and command higher fees.
Test the viability of your current coaching niche with these powerful questions.
Coaches are more business savvy than they used to be. Now, every coach knows that when you land a smart coaching niche, all the doors of opportunity open up and prosperity flows in. It solves so many problems:
- It’s easier to enroll clients without being salesy.
- It clues you in about how to connect with future clients.
- With many niches, you can charge more and clients will stay longer.
- You can move beyond your region into international coaching.
- All your efforts can be leveraged for a bigger impact and result.
And, if you choose wisely, you quickly become a coach in high demand. That means you earn more, coach more, and marketless. That’s the way I like to do it.
Is your website enrolling new coaching clients for you? ? Is it also creating a community of future clients? Does it quickly inspire people to share your site?
If not, your site might be a dud — a website that just sits there taking up cyberspace. Here’s how to make your website WORK for you:
4 Secrets of a Client Winning Website
As you read through these, rate your own website on a scale of 1 -5 with 5 being the best it can be.
1. Be sure every word and image is tailor made for your target audience
The #1 mistake coaches make on their websites is they make it all about coaching. Unless your clients want to become a coach themselves, they will bounce off a site like that in seconds.
A classic problem for coaches and other service entrepreneurs is that they run out of time to:
- build automated systems that create a flow of future clients.
- create recurring revenue streams like products and membership programs.
- expand their potential by reflecting on their business and making continuous improvements.
The problem begins early on like this…
- Desperate for initial clients, coaches often set low fees and say ‘yes’ to many opportunities that aren’t likely bring a high enough return.
- When a client moves on, the income loss is keenly felt and there’s a scramble to enroll more clients “from thin air”.
- The limiting mindsets become habitualized for the coach, so new clients are also enrolled for low prices.
- Months or years later, it’s hard to breakthrough the ceiling on their income because the belief is that this is the best they can do.
Somethings gotta give.
2 Steps to Break From the Money for Time Paradigm
Recently, I posted 10 powerful questions for enrolling clients and it sparked excitement from some coaches that haven’t found sample coaching sessions effective and concerns from others about the potential for manipulating prospects with the questions. Thanks for the great discussion!
Successful client enrollment is part competence with an enrollment process and part mastery of mindset. I explain in my previous post why, after more than a decade of coaching, I prefer the process of enrollment questions over giving a sample session.
Are enrollment questions manipulative? No, not in themselves. But if the coach asking those questions is attached to the outcome of getting a client the questions could feel manipulative to the prospect. The coach’s attachment to outcome is the potentially troublesome factor.
Why do some coaches and consultants have a constant flow of ideal clients, while others don’t?
The answer to this mystery isn’t what you might think…
- It’s certainly not that they are more skillful.
- It’s not that they know all the right people.
- And it’s not that they’ve got a big list of prospects.
It comes down to how they value themselves.
When it Rains it Pours
Half of my clients find me when they’ve run out of clients and can’t seem to get anyone to yes. We plump up their niche and core messages. And suddenly it pours. They have more clients than they can handle, when just a while ago they couldn’t get anyone to hire them.
What happened? They got their mojo back.