This is a guest blog post by my friend and colleague — the “MEGA Coach” Milana Leshinsky.
If you’ve been doing business online for more than a week, you probably already heard this very common expression: “money is in the list.” True, the more people you have on your mailing list, the more people will read your e-mails, and the more products and programs you will sell.
But did you know that even people with thousands of subscribers may still be struggling financially?
That’s because the secret is not in the SIZE of your list, but in the QUALITY of your communication with your subscribers. Yes, it’s certainly easier with a bigger list. But until you master these 4 critical keys of communicating with your list, you may find yourself struggling for cash and clients regardless of how big it is.
Here are the 4 secrets to creating great results with your small mailing list:
Starting with the subject line and ending with the P.S., your e-mails must be highly relevant to your subscribers. In order to send highly relevant emails to your small mailing list, you need to know what their biggest challenges are. For this reason I highly recommend sending out a survey and reading results carefully. One of the big reasons people unsubscribe or ignore e-mails is because they’re not relevant to their biggest challenges, goals, and dreams. As Dan Kennedy once said, you must enter the conversation already happening in their mind!
I love people. I’m blessed to work in groups full of heartful entrepreneurs who bring their amazing brilliance from different walks of life to the task of building their business. Interestingly, as different as they are, they have the same “garden variety” fears and their beliefs are always the only thing that gets in the way of success.
That’s about being human.
Getting stuck, breaking through, taking a leap of faith, and then… ah… evolving. That’s the dynamic cycle of human life.
For some, it’s like a game and they become facile at the quick leap. So what is it that those people have going for them? Is it super intelligence, advanced degrees, the best connections or being set up financially that results in success?
No, it’s gumption! It’s having the guts, the spunk, the chutzpah — to accomplish something against all odds.
My mom had good ol’ fashioned southern gumption. It got her through the Great Depression, navigated her through business school, moved her away from dustbowl poverty to a place she thrived near the Rocky Mountains that she loved. She put four kids through college against all odds and gave us all the advantages she never had – all by gumption.
And now I realize that it’s not my degree, certifications, knowledge or confidence that got me to where I am now. It’s gumption. (Thanks mom!) And that’s a relief because I can reach inside myself to draw on that strength over and over.
So… how about you… got gumption?
Sometimes it’s a good idea to put something off. You make a conscious choice to postpone a task or a project because it’s for your highest good, or the timing will be better later. But I find the main reasons I put things off for my coaching business have more to do with my state of mind.
I looked into this recently because there was an important project I put off all week and then guilty thoughts about the thing occupied my entire weekend. No good!
Have you ever done this?
Here’s the scenario… you wake up and think about that thing you’re putting off, your mind wanders to it through exercise and breakfast. By the end of the day, you feel like you’ve been royally nagged. It’s almost as if some part of you really wanted to get going on that thing while the rest of you resisted. Big energy drain!
So I created these questions to manage my states and stop wasting energy and it’s working!
As the new year approaches I thought it would be fun to share my 3 predictions for what’s in and what’s out for coaches in the coming year.
Webinars Overtake Teleseminars
I’m not saying that teleseminars are out, but webinars are certainly IN! Have you noticed there’s more webinars being offered than ever before? One reason is that social media has raised the desire for visual cues. When I browse through my Facebook news feed, I tend to focus faster on posts with photos, graphics and videos. What about you?
Another reason webinars are gaining popularity is that attendance rates are higher and people enjoy the chat function. When there’s something to follow along and a way to connect, attendees stay longer on calls and multi-task less. And if you’re promoting through webinars, that means more clients and higher income.
A well-done set of power point slides delivered as a pdf handout may accomplish the same thing for a teleseminar. In either case, the quality of the visuals and timing will affect results.
Also, there are new systems for webinars, such as Evergreen Business Systems, which makes distributing webinars so much easier. The replays are more interesting that audio alone.
Of course, the big downside to webinars is the cost of the webinar recording systems like GotoWebinar and the potential for technical difficulties. But, like any 3rd party system, invest in it with intention to use it frequently, which justifies the cost while you get more technically savvy.
Thank you for following my blog. In gratitude for your big heart, your big goals, your courageous actions – I’m sharing some of the tools and support systems that have made this past year so much easier, more joyful and more profitable for me.
#1 My Fabulous Online Business Manager
An online business manager is much, much more than a Virtual Assistant. She keeps me on task, on track and manages all my promotions and projects. She’s always hip to what’s hot and new in marketing, online tools and trends. She streamlines my email, takes care of customer service and keeps all Prosperous Coach web pages, documents and processes up to date. Sorry to say my OBM is booked but you can find a good one too at the link above.
#2 My Ace Webmaster – Nichole Betterley
There are web designers and then the more rare, web MASTER. Nichole is bar none the finest designer/coder. Not only did Nichole make my website beautiful, clean and easy to navigate, she keeps it that way. And when I want to add some new fangled system like Digital Access Pass for my membership programs, or Evergreen Business Systems so I can get webinars out there big time to my market, she digs in and finds the most elegant way to code it so it works like a charm.
#3 Jeff Minnichbach, Freelance Designer
Need a free report laid out professionally. Jeff will make your content look top notch!
Fear is actually a great ally. It signals opportunity (unless you’re living out in the wilderness and then it can signal “run”!) But seriously now… fear puts you on notice that you’re at the threshold of realizing more of your potential.
If you step through the threshold despite your fear, you’re likely to never look back because action replaces fear with inspiration. Your creativity and motivation take over and propel you forward.
But you do have to decide… to risk transforming yourself. Without decision, commitment and action it’s not possible to get any closer to what you want. And, indecision out of fear is a joy and creativity killer.
“It’s fear of outcome, not the outcome itself that causes pain.
– Larry Crane, The Release Technique
So here you are… wanting with all your heart to have a financially successful coaching business helping others make decisions and take powerful actions to get what they want. You have important decisions before you. Who is your niche market? What is your message? What offer will be irresistible to them? And, what can you do today to attract more clients and income?
But if you’re paralyzed with fear and need to make a decision now, what do you do?
Five Steps to Move Through Fear and Decide
1. Greet Fear as An Ally.
Everyone feels fear, no matter how confident or capable they are. Fear is inevitable.
So your goal isn’t to stop feeling fear forever, but rather shift to seeing fear as an ally and harbinger of opportunity. Make it a friend, and then the pain of it is fleeting. (And by the way, it will visit you less often too.)