Coaches: Are You Doing What’s Comfortable Rather than What’s Successful?

When you’re not coaching clients, how do you spend time on your coaching business?

Left to our own devices, most of us will choose to do first whatever is easiest. Nine times out of ten, that task will have the least impact on our success. It’s the way most of us are wired — to spend most of our time within our comfort zones. It seems the gentler approach, but is it really?

Successful business people spend 80% of their time on what will have the highest impact on their success. In fact, whenever possible, they delegate everything else. They know how to determine, in any given moment, what action will give them the highest return on their energy right now, and they do that first. It’s a winning habit.

How do you decide what your highest payoff action is in your coaching business?

Well, here’s the thing. You instinctively know…