Easy Ways to Publicize Your Coaching Business Blog, Part 1

If you’re following my advice, you may have decided that the online home for your coaching business will be a blog. Perhaps you’ve already launched your new blog, or you’re getting ready to. Now the question is how to build your audience.

There are dozens of ways to drive traffic to your blog, including search engine optimization (SEO), affiliates and joint ventures, advertising, press releases and more. SEO is a must, but that’s for another post.

But to produce results, many traffic building techniques require long lead times and significant investments of time and money. Here I’m going to focus on the first of three ways to publicize your blog that you can easily do yourself and that may get you some quick traction. Two more ways coming.

First, a word about the essential preliminary step.

Focus, Focus, Focus

You’ve heard it from me before. Before you start creating your blog, let alone publicizing it, make sure you have focused in on a viable coaching market. That’s how to set yourself up for success when it’s time to start building your audience.

Look at it this way. Every time your blog gains a new reader, they are giving you something highly valuable: their time and attention. To make sure you’re not wasting it, blog about what they care about, not just what you think is interesting.

How do you know what they care about? When you focus your coaching business on one viable market, everything you do teaches you more about their top challenges and goals, and hones your ability to address those issues in language they will relate to.

That kind of focus will also help you build an audience. So, to the first technique.

Publish Where Your Market Is Reading

Once you have chosen a narrow enough target market, it’s pretty easy to find out what they are reading. Scope out where your market gets their information online, then get in front of them on those sites.

  • Comment on other blogs.
  • Find publishers for your blog feed.
  • Provide guest posts to other blogs.

Find other blogs that address your market, and research which are the most popular and valuable. (Tools like Alexa can give you popularity data, or consult your web designer or SEO consultant.) Subscribe, so you get notified of new content. Then, make a habit of commenting on their posts. Make your comments brief, useful, and early (to get near the top of the comments queue).

The comments section generally will allow you to post a link back to your own blog. If your comments are pithy and helpful, this will draw visitors. Over time, your commenting habit can also help you open relationships with leading bloggers in your market.

Does your market have:

  • Associations or clubs?
  • Online magazines?
  • Its own social networks?
  • Product or service providers who have an offering related to what you blog about?

Any of these places may have websites that would gladly pass on your content to their readers. Find out if they will host your blog’s RSS feed, or give you a regular column. Make sure that they will link back to your blog, and that you retain the copyright.

Once you have built some credibility as a writer and some relationships with other bloggers in and around your market, opportunities may come your way to provide guest posts for other blogs. Take them (or create them). Generally the host blog will include a link back to your blog as part of your guest author bio.

… And a Bonus Technique

Here’s an old fashioned promotional technique that has been adopted by the Web.

  • Participate in contests.

Contests are pretty common in the blogosphere, because they are such reliable buzz generators. A well run contest is a lot of work, but the contest promoter benefits from much more traffic than they could pull in alone.

But don’t start by running your own contest. Instead, look for opportunities to enter your blog in a contest someone else is running. Any time you qualify, it’s a chance to get your blog listed on a page that others – the contest promoter and the other contestants – are driving traffic to.

My blog is entered in a contest that’s running right now:  the Best Coaching Blogs of 2010 contest, sponsored by the School of Coaching Mastery.

In fact – a moment of self promotion here – my blog holds the lead in the voting so far!

But the contest is still in its early days. Submissions are open through May 31, and I encourage you to join in. If you have a blog for your coaching business, it probably qualifies. The spirit of the contest is, vote for as many blogs as you think are deserving (only once each, of course). Every blog gets more exposure, so everyone wins.

If you want to vote for my blog as the Best of 2010, follow the instructions in the box below this post. And thanks!

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  • Rhonda,

    This is a very inspiring post. Thanks for the tips!

    I just happily voted for your blog! I get excited each time I receive your emails because I can always count on your advice to be positive & practical. I appreciate all the work you do to support coaches, especially during these tough economic times. Thanks for helping me keep the faith.

    Take care,
    Jenn

    • Many thanks for all your comments, Jenn. You certainly motivate me to keep on cranking out info. Blessings to you and your fab coaching biz!

  • June Steed

    I am junesteedlifecoach.com and I really enjoy Rhonda's blog and information. my niche is panic attack sufferers and getting housebound agoraphobics out of the house again by coaching them through their panic attack, live ,on their cell phone. I also take other clients.

    • Hey June – thanks for sharing your niche. Are you finding those folks easily and getting all the clients you want?

  • Susan

    Rhonda–How do you find publishers for your blog feed?

    • Hi Susan – Learn from your target market what they like to read (other blogs, newsletters, journals), surf on the Internet, where they gather (associations, conferences, clubs). Then, you'll find some places where good content is needed and you can either arrange to provide your RSS feed so your posts are automatically being passed on, or arrange for certain articles to also be published there.

      It all hinges on having a focus for your coaching business — an ideal coaching market to champion — so you can be sure your posts are relevant to the group you want to attract. The more narrow the niche market, the easier it is to build credibility, visibility and relationships by blogging.

  • Love this thread. I, too, have entered the Top Coaching Blogs of 2010 and voted for your entry, too.. But I've had my blog for almost 2 years and am still averaging less than 50 visitors a day. Do you have any good hints for traffic? I'm at a loss since I'm doing everything I've read I should do to bring in traffic without success.

    • I think what would really help is if you'd serve a specific and viable target market rather than have a general coaching blog. Many of your topics might still apply but relevance to a narrow group is what really helps drive popularity and hits.

  • I think what would really help is if you'd serve a specific and viable target market rather than have a general coaching blog. Many of your topics might still apply but relevance to a narrow group is what really helps drive popularity and hits.

  • Great advice Rhonda! These suggestions of yours are really good! I’ve been using social media for my business to as it easy to get connected with the clients. The basics are great too! 

    • Exactly… a great thing about blogs is that they connect to social networks so easily and create buzz. Thanks for commenting, Evette!

  • Hello there Rhonda, I really like this post and you know what, you are absolutely right! These stages that you’ve discussed are really important when publicizing coaching business blog. I’m so grateful that you have this wonderful idea. And with the use of social networking sites and other publishing sites, you can easily distribute your blog and be read by thousands of users because most of us now are hooked to online and so easy to get the information that we need. Thanks for sharing this one!

  • Hello there Rhonda, I really like this post and you know what, you are absolutely right! These stages that you’ve discussed are really important when publicizing coaching business blog. I’m so grateful that you have this wonderful idea. And with the use of social networking sites and other publishing sites, you can easily distribute your blog and be read by thousands of users because most of us now are hooked to online and so easy to get the information that we need. Thanks for sharing this one!

    • I’m glad they are working for you, Xander! Merry Christmas!