3 Wisdom Tips To Master Your Coaching Business

Have you ever had a revelation about your coaching business and then realized how much time and heartache it would have saved if you’d only known that earlier? Let’s share those flashes of wisdom so everyone benefits. Here are three of my favorites.Your coaching business as a tree seedling, an unfinished work of art

#1 You are Primed to Thrive on This Journey

Are you beating yourself up for not being who or where you wanted to be by now? Do you wonder if you have what it takes?

Everyone does at some time. The trick is… don’t wait for the proof of your bright future to believe that you can have it …or you’ll never get there.

If you truly want to earn your livelihood as a successful coach, then you have everything you need inside you to create that result. Believe it with all your heart and soul.

We know that most entrepreneurs fail before they reach their dreams. We also know that there are plenty of coaches out there making a great living. What we’ll never know is how many entrepreneurs fail because they quit too soon.

Don’t rush your development, foster it. You’ll get where you want to go faster if you slow down a bit and enjoy what you’re experiencing. You are already what you want to be, or you could not have imagined it.

#2 Your Coaching Business is an Unfinished Work of Art

Is your head so buried in details that you’ve lost track of the bigger picture? Are you belaboring work that could get done much faster, while your old materials hang out there broadcasting an obsolete message?

If you’re plugging away at your business by crossing things off your to-do list, it’s time to rethink that approach. Your coaching business is not a bunch of machine parts that you fit into place and forget. It’s a work of art in constant progress — a living, growing, evolving entity. It’s never finished, but keeps getting better as you allow it to find its way.

You are also a work of art in progress.

You’d never put a child’s developmental path onto a to-do list, crossing off each thing your baby accomplished. Instead you nourish, guide and encourage it, and then watch in fascination as each transformation arrives like a miracle at its own pace.

It’s your day to day actions that bring your coaching business into tangible form. When you think of your business as a living work of art, each day brings a fresh sense of creation. This mindset helps you hold two key perspectives:

  • Everything is up for revision. If you want your coaching business to be a sustainable revenue source and to fulfill you, you must stay on your growing edge. Coasting on what you did months or years ago will stunt your business’s natural evolution.
  • Nothing is perfect. Today’s creation may be better than the one it replaced, but it’s not perfect. So don’t even try. No matter what the task, driving for perfection means you lose out on the best way to develop your business — in the marketplace. Make it good enough and get it out there.

Then, connect with people in your coaching market every day. Listen and learn from them. Use what you learn to continuously improve what you’re offering (your products and programs) and how you’re attracting them (your marketing strategies and language). This is how your leads list, client list and income will keep growing.

As you nourish your coaching business — with your faith, with your persistent investment of time and resources — it will metamorphose into something surprising, beautiful and profitable, over and over again.

#3 Focus Is the Cure for What Ails You

Focus is the uber-solution for most of the challenges that coaches face in building their business.

Are you paralyzed with all there is to do, overwhelmed by all there is to learn and discouraged  that you don’t have more clients or income?

Ask yourself this:  What’s the one thing that most needs to happen, for you to move toward your most critical goal? Focus in on just one action right now that will help you leap to where you want to be.

Let everything else fall away from your consciousness while you complete that one action. Then ask yourself — what is my next high payoff action? And do that.

A high payoff action is bite-sized, feels a bit risky, and takes you out of your comfort zone. It’s the very next thing that will mean the most to your developmental path. For example, if you’re wanting more clients, pick up the phone. Enroll a new client every week.

The first and most important way to focus in is to choose a viable niche market. Once you have done that, it becomes much easier to know what to do next.

And don’t worry — finding a viable coaching market that works for you can be easy too. I have an eight week workshop that’s designed to walk coaches through the process (plus a whole lot more).

If you want all your efforts to result in ideal clients, more earnings and more fun, make it easy on yourself… choose your ideal coaching market now, and start focusing your business on championing that market. Coaches who have done this have saved themselves years of struggle and heartache. Everything they do is easier and more effective!

Your turn now. Please share the nuggets of wisdom you’ve discovered in the process of building your coaching business.

  • For me, it's especially number 3!! Focus, focus, focus. With so much info out there and so many 'things' to do, focus always rescues me. Thanks Rhonda!

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  • Thanks Rhonda for a very insightful and inspirational blog. I'm nowhere near where I want to be but recognize where I have come from and where I am now. Before I started this journey I couldn't even stand up and talk in front of people. Now I'm getting practice in Toastmasters and have learned how to network. All I need to do now is to figure out my sales pitch and, it hasn't been easy. It's taken me about eight months to get to this point while working on the business full-time. Coaching schools tell me that coaching was sought after and it's easy to put together as a business, but have been giving out incorrect messages!

    • Hi Wendy. Congrats on staying the course. I know created a business is challenging, especially in this economy. But, you know, coaching schools aren't wrong. A coaching business is significantly easier to create than most other businesses. It takes relatively little infusion of cash and many coaches can have a financially successful biz in the first year — which is unheard of in creating other types of businesses. The key comes down to two things: 1. Choose a VIABLE target market to champion. 2. Find out their top challenges and what solutions they'll invest in to solve. Then, build connections with those folks speaking their language and offering what they'll buy. Don't just try to sell coaching — it's the toolbox you'll use to help people not what they'll buy. I can help if you'd like to get your foundation set quickly and have a focus that will go the distance. Check out my workshop starting 6/15 http://idealcoachingmarket.com

  • Really needed the reminder that 'nothing is perfect'–“make it good enough and get it out there' as I am currently in the tedious and sometimes inspirational process of revamping my website to reflect my target market. So these words came at a pivotal time. Thank you!

    • Jacqui – good for you that you chose a target market and are now making your website 100% relevant to exactly what they want from you. Keep learning from them. Do some informational interviews if you haven't already and hear their words about challenges and desired outcomes then put those things on you site.

  • I agree with you on all points especially focus…So many entrepreneurs, coaches get sucked into a black hole on the information highway, Whew!! My daughter is a musician and she will obsesses and obsesses some more over her lyrics, her arrangement and whatever else musicians do and 6 months later it's unfinished and she has moved on to something else. I have told her time and time again a piece of art is never completed, you have to know when to let it go.
    Great points. Continued success.

  • I agree with you on all points especially focus…So many entrepreneurs, coaches get sucked into a black hole on the information highway, Whew!! My daughter is a musician and she will obsesses and obsesses some more over her lyrics, her arrangement and whatever else musicians do and 6 months later it's unfinished and she has moved on to something else. I have told her time and time again a piece of art is never completed, you have to know when to let it go.
    Great points. Continued success.